About Graeme

Graeme Jack is an accomplished Creative Director and Director, best known for crafting innovative and timeless campaigns that have shaped some of BC’s most recognizable brands. With a career spanning across various industries, Graeme has worked with several leading companies including White Spot, Vancity, ICBC, Return-It, Preventable, London Drugs, FortisBC, and the Port of Vancouver to name a few. His creative work has earned recognition from outlets like Global News, NBC, and Jeopardy!, and continues to set industry standards today.

Starting his career working alongside Red Seal chefs and Iron Chefs, Graeme was a pioneer in digital photography techniques that are now widely adopted in the industry. His expertise in the restaurant and hospitality sector led him to work with renowned eateries such as Street Hawker, Potluck Hawker Eatery, and Dante Italian Sandwich, where his strategic and creative direction helped elevate these brands into must-visit dining destinations.

As a Creative Director and Director, Graeme is known for leading campaigns that endure over time. His work is not only highly effective and recognized but continues to influence and inspire. The brands and campaigns Graeme has shaped remain relevant, and many of his ideas are still being replicated today. His ability to create work that resonates and is emulated long after launch is a testament to his strategic vision and creative expertise.

Industry Recognition

Graeme’s work has earned numerous accolades, including multiple Applied Arts awards and features on Best Ads on TV, Communication Arts, etc. His campaigns have achieved lasting success, such as:

• The Return-It Gang, which remains a staple in BC’s environmental messaging.
• White Spot’s iconic Pirate Pak branding, a beloved symbol that still connects with BC families today.
• The viral oversized lifejackets on the Laughing Statues at English Bay, a stunt that ignited a trend throughout Vancouver.
• The Drinking Driving Counterattack campaign, which continues to be regarded as one of BC’s most effective public safety messages.

These campaigns, and others, have not only earned recognition in the industry but have also influenced the way brands communicate with their audiences.

Career Highlights

• Creative Director and Art Director of award-winning campaigns for some of BC’s top companies and restaurants.
• Played a pivotal role in developing the branding and creative direction for leading dining establishments in Vancouver like Street Hawker, Potluck, and Dante Italian Sandwich.
• Pioneered food styling and photography practices, working with Red Seal chefs and Iron Chefs early in his career.
• Directed campaigns that earned industry-wide recognition, including multiple Applied Arts awards and features in Best Ads on TV and Communication Arts.

Looking Forward

As a Creative Director and Director, Graeme remains committed to delivering impactful creative work. His ability to bring a brand’s vision to life, with a proven track record of producing innovative and effective campaigns, Graeme is a go-to partner for brands seeking creative excellence.

Click here for Graeme’s professional profile on LinkedIn