Everyone knows Vancouver is an expensive place to live. But no other company was willing to tackle the affordability issue and do what they could to help a demographic that is finding it harder and harder to live here. This campaign created a conversation around possible solutions. It triggered pressure on the government to instate some new rules and focus on solutions. It also made the public aware that Good Money™ at Vancity credit union means doing what they can to find banking solutions for everyone. Whether it's competitive rates, fair and fast loans, small business loans, supporting low-income housing projects and much more – Vancity can make solutions possible.