Drive Smart Refresher Test



ABOUT PROJECT

When's the last time you tested your driving knowledge? Been awhile? It might be time to take The Drive Smart Refresher Test. For this campaign we transported viewers back in time to the 70's, 80's and 90's with retro music, old cars and some very timely hairdos. The complete campaign included activations, retro posters and bus backs. The results exceeded the target goal in just the first week. And when the short campaign was complete, over 100,000 people had taken the refresher test – helping make BC roads safer for everyone.

PROJECT DETAILS