For more than 20 years, I’ve helped shape some of British Columbia’s most recognizable brands through emotionally driven advertising, distinct visual systems, and ideas that travel far beyond their original brief. My work has appeared on Global News, NBC, Jeopardy!, and across platforms that have generated over hundreds of millions of views.
I’ve led campaigns for brands including ICBC, Return-It, White Spot, London Drugs, Vancity, Preventable, Pacific Blue Cross, and many more, working across TV, digital, experiential, retail, and brand identity.
My background spans Senior Art Director, Creative Director, Writer, and Director. I’ve collaborated with production companies, animators, VFX teams, musicians, illustrators, and puppeteers to bring ideas to life in ways that have stuck and sometime become a part of pop culture.
My work has been recognized with multiple Applied Arts Awards, Best Ads on TV features, Communication Arts features, international design publications, and national industry awards.
I’m known for combining strategic thinking with humour, heart, and high standards. I care deeply about craft. I care about results. And I care about making work that people talk about for the right reasons.
If you’re looking for someone who treats your brand like it matters, you’re in the right place.