For more than 20 years, I’ve helped shape some of Canada's most recognizable brands through emotionally driven advertising, distinct visual systems, and ideas that travel far beyond their original brief. My work has appeared on Global News, NBC, Jeopardy!, and across platforms that have generated hundreds of millions of views.
I’ve led campaigns for brands including ICBC, GameSense, Return It, White Spot, London Drugs, Vancity, Preventable, Pacific Blue Cross, and many, many more, working across TV, digital, experiential, retail, and brand identity.
My background spans Senior Art Director, Creative Director, Writer, and Director. I’ve collaborated with award-winning production companies, animators, VFX teams, musicians, illustrators, and even puppeteers to bring ideas to life in memorable ways.
My work has been recognized with multiple industry awards including multiple Applied Arts Awards, Best Ads on TV features, Communication Arts features, international design publications, national advertising awards and are often recognized in public for their memorable executions.
I’m known for combining strategic thinking with humour, heart, and high standards. I care deeply about craft. I care about results. And I care about making work that people talk about for the right reasons and approach my work in a real, honest and down-to-earth way.
I'm proudly providing agency-level thinking without the layers, delays, or distractions.
“Great campaigns don’t always need agencies.
They JUST need the right people.”
They JUST need the right people.”
If you’re looking for someone who treats your brand like it matters, you’re in the right place.