Graeme Jack is a Vancouver-based Creative Director, Art Director, and brand builder with more than 20 years of experience creating memorable advertising, telling Canadian stories, designing distinctive identities, and building brands that make an impact.
His career spans some of Canada's most recognizable brands, including acclaimed creative work for ICBC, Drinking Driving Counterattack, White Spot, Vancity, London Drugs, Encorp Return-It, GameSense, and DrinkSense, alongside emerging businesses and ambitious startups like Zolo.
More recently, Graeme has become a creative force behind Vancouver's evolving restaurant scene, developing identities, campaigns, and creative for brands including Dante Italian Sandwich, Rosalia Osteria, Via Tevere, Street Hawker, Straight Brooklyn Pizza, Don't Argue, and Caffè Soccavo. His work has helped shape the look, personality, and presence of businesses that have become local favourites.
His creative reach even extends into tourism and destination branding, with work for Tourism Kelowna, Tourism Tofino, the District of Tofino, and the ʔiisaak Pledge, as well as entrepreneurship, having developed and launched his own successful consumer product brand online and in stores.
Across advertising, branding, design, digital, film, and experiential, Graeme's work has received recognition from Applied Arts, Communication Arts, Best Ads on TV, and international design publications. His campaigns have appeared on Global News, CNN, NBC, and even Jeopardy!, reaching audiences well beyond their original brief.
Known for an eclectic creative sensibility, strategic thinking, and an ability to make brands feel genuinely distinctive, Graeme brings the same ambition and attention to detail to an independent restaurant as he does to a national campaign.
After years leading creative within agencies, he has worked years independently, bringing together trusted collaborators when needed to deliver big-agency thinking without the layers, delays, or unnecessary complexity.
“Great CREATIVE doESN’t always need agencies.
They JUST need the right people.”
They JUST need the right people.”