Potluck Hawker Eatery was a beloved Southeast Asian street-food destination in Vancouver’s Cambie Village, celebrated for bold flavours, vibrant ambience, and a loyal following during its five-year run. As the brand’s designer, I developed the logo and visual system and extended it into every touchpoint — interior graphics, food wraps, menu boards, exterior signage, sandwich boards, and ad materials.
The work reflected the energetic fusion of cultures and flavours on the menu, helping the restaurant stand out in a crowded dining scene and become a neighbourhood favourite. Potluck’s visual identity and branded environments were part of what made it feel memorable and instantly recognizable to diners and visitors alike.
“BRANDING AS FLAVOURFUL AS THE FOOD”
