This campaign marked Accent Inns’ first major television commercial and helped establish the brand’s voice on a national stage. The work introduced the hotel’s personality through a playful, fast-moving spot featuring a dancer dancing through different rooms — highlighting the brand’s comfort, quirks, and guest-focused perks.
One of the campaign’s signature elements — a collectible rubber duck in every room — became a central storytelling device, reinforcing Accent Inns’ lighthearted, memorable approach to hospitality.
Beyond television, the campaign extended into digital banners, outdoor, sales materials, and experiential work, including a high-impact billboard featuring real rubber ducks mounted directly to the surface. The execution generated strong public attention and reinforced brand recognition.
The partnership also included the development of new visual systems and creative for Accent Inns’ sister brand, Hotel Zed, evolving the playful DNA into a bolder, more colourful expression.
Together, the work positioned Accent Inns as a genuinely different, guest-first hotel brand — pet-friendly, approachable, and proudly unconventional.
“proof that personality is the best amenity”
