PROJECT OVERVIEW
This project is a fully integrated GameSense Alberta campaign spanning broadcast, in-stadium media, digital, and social.
I led concept, scripting, storyboarding, visual direction, and motion direction for three fully animated spots in this campaign, developed in collaboration with Blatant (animation), GGRP (audio), and Emenem Design Inc.
The creative connected responsible gambling messaging to sport culture through the idea of “taking a time out” by reminding fans that when they're gambling to take a minute and pause before getting caught up in the action. The goal was to deliver serious behavioural messaging in a way that felt relatable, clear, and human.
“you took the Sports Betting campaign to new levels. I’m so honored I got to work on it with you”
— GameSense Alberta Client
— GameSense Alberta Client
