Across multiple campaigns, I worked with London Drugs to bring warmth, humour, and creativity to retail advertising — proving that even promotional work can feel human, memorable, and well-crafted.
“Morning Rush” & “Sick of Being Sick” — Co-Op Campaigns
Two broadcast campaigns built around simple, playful ideas and green-screen production, showing London Drugs as the brand that’s always there to help — literally — with a steady stream of hands delivering everyday solutions.
Two broadcast campaigns built around simple, playful ideas and green-screen production, showing London Drugs as the brand that’s always there to help — literally — with a steady stream of hands delivering everyday solutions.
“retail doesn't have to be boring”
Holiday Musical Campaign
A festive broadcast spot I directed that turned holiday shopping into a musical moment, bringing seasonal energy and personality to the brand through choreography, sound, and visual storytelling.
A festive broadcast spot I directed that turned holiday shopping into a musical moment, bringing seasonal energy and personality to the brand through choreography, sound, and visual storytelling.
“Shave Big” — Billboard Takeover
A full-scale outdoor execution that transformed an entire billboard into a giant razor — a bold, funny, and impossible-to-miss retail statement.
A full-scale outdoor execution that transformed an entire billboard into a giant razor — a bold, funny, and impossible-to-miss retail statement.
Photography Expertise — Dynamic Billboard Campaign
An innovative outdoor campaign positioning London Drugs as photography experts. The billboards changed throughout the day to match lighting conditions at popular photo locations, displaying the ideal camera settings in real time. The campaign earned industry recognition and awards for its originality and execution.
An innovative outdoor campaign positioning London Drugs as photography experts. The billboards changed throughout the day to match lighting conditions at popular photo locations, displaying the ideal camera settings in real time. The campaign earned industry recognition and awards for its originality and execution.
Together, these projects reinforced London Drugs’ reputation as both a trusted retailer and a brand willing to take creative risks.
