Preventable was created to reduce serious injuries in British Columbia by changing everyday behaviour and shifting cultural attitudes around risk. As the Art Director, I collaborated in developing the brand from its foundation and played a central role in shaping its creative voice.
Over multiple years, I contributed to the brand's most recognizable and widely seen work — including award-winning campaigns, viral experiential installations, and guerrilla activations designed to interrupt daily routines making people think twice about preventable injuries.
My passion for this brand and the work created resulted in significant national and international attention, generating widespread media coverage and viral engagement.
The following is a sample of some popular pieces I art directed for Preventable.
Swinging Piano Guerrilla
Overturned Boat - Water Safety
Everyone should be wearing a helmet - Helmet Decals
Newspaper Takeover - No Injuries
Safety is Fashionable - Preventable Newspaper Ads
Safety is Fashionable - Preventable Newspaper Ads
Lockeroom Decals
Bike Rack Ads
Prescription Bag Ads
Little Girl Reaching Illusion - Popup Banner
Laughing Lifejackets - The first use of dressing statues in Vancouver (English Bay)
Concussion Awareness Ad
Pavement Patti - Co Creatives - Allen Forbes, David Harrison
Viral 3D Optical Illusion
Sliding Doors (Heads Hitting) - Concussion Awareness
Reflective Poster Reveals hidden Pedestrian
“Preventable is designed to raise awareness, transform attitudes, and ultimately reduce serious, preventable injuries in British Columbia through innovative messaging and social marketing.”
