This collection highlights some of my most unconventional, high-impact work — ideas designed to live in the real world, spark conversation, and earn attention without feeling like advertising.
Movember — Viral Launch Campaign
I helped launch Movember’s first major viral campaign, including the now-iconic moustache coasters. The work spread organically across media, appeared on news and talk shows, and was even worn on-air by Alec Trebek — unprompted. The campaign was widely regarded as one of Movember’s most successful ever and remains a great highlight of mine in my career.
I helped launch Movember’s first major viral campaign, including the now-iconic moustache coasters. The work spread organically across media, appeared on news and talk shows, and was even worn on-air by Alec Trebek — unprompted. The campaign was widely regarded as one of Movember’s most successful ever and remains a great highlight of mine in my career.
“ideas that people notice, and remember”
The Flag Shop — Street View Outdoor Campaign
For a local retailer, we reimagined national flags as Google Street View-style landmarks to mark store locations. The campaign transformed functional outdoor advertising into something playful, clever, and instantly recognizable.
For a local retailer, we reimagined national flags as Google Street View-style landmarks to mark store locations. The campaign transformed functional outdoor advertising into something playful, clever, and instantly recognizable.
Suicide Prevention — Transit Campaign
A pro bono, volunteer-led transit campaign designed to confront suicide awareness head-on. Using bold, visually striking imagery and emotional storytelling, the work stood out in public space and sparked meaningful conversation around mental health.
A pro bono, volunteer-led transit campaign designed to confront suicide awareness head-on. Using bold, visually striking imagery and emotional storytelling, the work stood out in public space and sparked meaningful conversation around mental health.
Together, these projects reflect my belief that the best outdoor and ambient ideas don’t just fill space — they earn attention, create cultural moments, and make people feel something.
