Over multiple campaigns, I helped Pacific Blue Cross humanize health and travel insurance through emotionally engaging, story-driven creative that made the brand more relatable, distinctive, and trusted.
Kids Travel Free — “Luggage”
A broadcast spot built around children preparing for trips, capturing the excitement and anticipation of travel while reinforcing Pacific Blue Cross’s family-focused coverage.
A broadcast spot built around children preparing for trips, capturing the excitement and anticipation of travel while reinforcing Pacific Blue Cross’s family-focused coverage.
“my main goal was simply to make insurance feel more human.”
Retirement Health Insurance — Animated Campaign
An animated spot designed to simplify retirement health planning, helping audiences understand long-term coverage in a clear, approachable way.
An animated spot designed to simplify retirement health planning, helping audiences understand long-term coverage in a clear, approachable way.
Healthy Blue Living — Lifestyle Campaign
A TV campaign I directed celebrating everyday healthy habits.
A TV campaign I directed celebrating everyday healthy habits.
